http://www.huffingtonpost.com/2011/08/11/try-helvetica-brazil_n_924581.html?ref=design
This is an interesting post i came across!
Sunday, September 11, 2011
Wednesday, September 7, 2011
"Just My Type"
This article was a very interesting short and to the point read! It talked about how far back Font history went and where its origins began. Steve Jobs (the mastermind of all digital fonts)proved himself as being detrimental to the typography world. His interest was sparked when he was in college and when he learned calligraphy. It was all UP hill from that point on. Many people take for granted the endless upon endless amounts of choices and variety we have to choose from when writing. With more options for each font such as bold, italic, strike thru the combinations are almost infinite! Every font serves a function, has a hidden meaning/connotation that goes along with it. The process of learning these proper combinations and applying them to our words is what fuels the design process. There are very right combinations and also very wrong combinations of type sets. Companies are known strictly by their font and font styles, for example many companies like, redubull uses a font called "futura" or a company like The New York Times uses a font called "old english text" for their titles and headings. Each font is usually customized to the company and what they are trying to accomplish with the fonts. There are many options and styles that communicate visually to people and the way the communicate is extremely beneficial and important when deciding between type. there is a font out there for any and every occasion that will fit perfectly.
Tuesday, September 6, 2011
Wednesday, August 31, 2011
The Garden of Forking Paths
The garden of Forking Paths serves as an awesome representation of the endless possibilities of outcomes in a particular situation. The story tells of a man who is a spy and needs to find a way to deliver an important message as to where the British army is located. Yu Tsun's epiphany that all things happen only in the present,the past present and future can only be affected by what we do in these very moments. The idea of "Forking Paths" stems from the vast range of infinite possibilities that occur in every situation. Each option or choice can be chosen and have a completely different outcome then the other. With endless amounts of paths to take from any situation, the future and past is made up simply as decisions. The story's main focus is set on time and how it is linear. He describes that humanity perception of time is based on moments in their lives where they made particular decisions that lead to ultimately more and more decisions. Our past is made up of what we remember and our future is made from the series of decisions that we make in the moment. Overall i found this reading to be somewhat confusing to find the deeper meaning upon first read. The more i read the easier i could pick out the theme of time involved. The research after the reading made everything a lot clearer on the authors intentions.Life is made by making decisions. Every decision can wear multiple masks and reveal many alternate situations, it is up to us to make the choices and decisions that make us who we are.
Work of Art in Age of Mechanical Reproduction
Upon reading Walter Benjamins peice I became very confused at first and found it challenging to comprehend a lot of what i was reading. I found it very interesting that coins, terra cottas, and bronzes were the only pieces in ancient Greece that were able to be manufactured through process of founding and stamping. The article gives us a timeline perspective about the advancements in art that humanity has made. I believe this relates to current perspective of art and technology because art and the means used to create it will always be constantly advancing and improving! A lot of art does not become noticed until later on down the road. For example, Prehistoric art was not meant necessarily to be be represented as art but as offerings to spirits. To guide them and show what their world was like. Nowadays with the instant satisfaction sickness we can create a piece of art and have it accessed by millions just by simply uploading the work on the world wide web! Art served many different functions in the beginning of times and also in the future. When the article begins to talk about the surgeon and the painter aspect of filming, is when this article kind of somewhat started to make a little more sense to me. "Mechanical reproduction of art changes the reaction of the masses toward art." The perspective of the camera is unique to the person filming it, not the viewer themselves. The viewers are just along for the ride into the fixed perspective of camera man A. They view exactly what is chosen by the Filmer, nothing more/nothing less. "The public is an examiner, an absent minded one." This article relates to current trends in art and technology because it provides an excellent analysis on perspective and the process of creating and spreading art.
Wednesday, August 24, 2011
Tuesday, August 23, 2011
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